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Feb 27, 2011
02/11
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MSNBC
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engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce the search words? >> one of the things google keeps very much under lock and key is how it handles its search algorithm, so there's a lot of very calculated tweaking going on there and a lot of that is absolutely not open to the public. >> then they've got the psychic i'm feeling lucky button, too. so they have to be thinking what you're thinking, exactly what you want, so that has to be right. >> absolutely. and i think google has something at stake here because these companies have figured out how to gain its algorithm
engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce...
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101
Oct 27, 2012
10/12
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MSNBC
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. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overall, the conference also came with a warning. when you are delving
. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also...
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Sep 9, 2012
09/12
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KNTV
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so there's no search engine optimization. there's nothing you can find on google in terms of what people say in your neighborhood. you have to prove that you live within those boundaries and then you get access. >> but still, you're not completely safe. your address is out there. some of the people that are lingering and looming on some of these trails probably live in that neighborhood and do have access to nextdoor. they may have criminal records. they may be a sex offender. is it possible for you to make sure that those people do not, you know, get into this community? because they can easily stock people. >> there are two things. first of all, the only thing you're required to reveal about yourself is your name and your street name. you don't have to reveal your exact street address. the sex thing is, when it comes to addresses of sex offenders, we've integrated 350 state databases of those address and if you try to join from one of those addresses, we don't allow you to do that. so we've done a lot of work to make this a
so there's no search engine optimization. there's nothing you can find on google in terms of what people say in your neighborhood. you have to prove that you live within those boundaries and then you get access. >> but still, you're not completely safe. your address is out there. some of the people that are lingering and looming on some of these trails probably live in that neighborhood and do have access to nextdoor. they may have criminal records. they may be a sex offender. is it...
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engine optimization so basically that happens with h.t.m.l. code links images and words are used online to drive rankings on google so basically every time that rick brings up the subject he says keeping the term alive on google it just makes the definition more and more relevant to searches about him every single time he complains about it so thanks rick i'm sure that it's all just part of the gay jihad against you. and. he should carry. out here be. going to hold. oh ok. you know there's one simple way to end rick santorum is google problem he writes activists dan savage who created the santorum definition says that he will take down the site when rick donates five million dollars to the freedom to marry organization that supports marriage equality so for now rick santorum the balls are in your court pun intended but for trying to censor something you don't like and away overestimating your importance to the country we're going to give you tonight's rules on who are. our it's time for happy hour and joining me tonight is our team producer je
engine optimization so basically that happens with h.t.m.l. code links images and words are used online to drive rankings on google so basically every time that rick brings up the subject he says keeping the term alive on google it just makes the definition more and more relevant to searches about him every single time he complains about it so thanks rick i'm sure that it's all just part of the gay jihad against you. and. he should carry. out here be. going to hold. oh ok. you know there's one...
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Jan 17, 2013
01/13
by
KQED
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having search engines optimized for what you're already doing. >> rose: what does that mean for google? >> i think google has an enormous strategic problem. i think of google as a genius company. microsoft anding into rl the most disadvantage bid apple. they were monopolists of the world of wired internet, back on p.c.s. microsoft had 96% share of operating systems five years ago and google had -- >> rose: 95% five years ago? >> yes. 96% five years ago. >> rose: windows was 95% of operating systems? >> of connected operating systems so they were just competing with macintosh. then i.o.s. and the apple products come and today smart phones are half of all connected devices. so microsoft lost half of the market. so it went from 96% to half of that simply because of not participating in smart phones and in the case of google search went from being the most important application in the wired web to a not very important application on mobile and so even though google's share is higher on mobile than desktop, people are doing fewer searches because frankly on a little screen over 3g it's an a
having search engines optimized for what you're already doing. >> rose: what does that mean for google? >> i think google has an enormous strategic problem. i think of google as a genius company. microsoft anding into rl the most disadvantage bid apple. they were monopolists of the world of wired internet, back on p.c.s. microsoft had 96% share of operating systems five years ago and google had -- >> rose: 95% five years ago? >> yes. 96% five years ago. >> rose:...
76
76
Oct 5, 2012
10/12
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CSPAN2
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and we also didn't do any search engine optimization, search engine marketing to read some of the stuff you do to market a side as you probably all know is a competitive environment. you have to put in some money to get some money. we were among the other competitors as well as you can see from the top. there is another facebook site that uses a bit more aggressive marketing i would say. and we were not prepared to do that at this point. the bottom picture shows a baby when it comes to misleading marketing i draw the line with babies. i have a nine month old, so i wouldn't do that. we had competition, and that's why we think we have low traffic and there are other sites available. so, some lessons we can learn. primary findings from the study are coming in its preliminary study so we would like to follow it with additional more analytical studies this is more of a descriptive study is that it's possible with little experience, academics not necessarily we are not computer scientists, so it was possible with very little experience to post it on a social media site still available again,
and we also didn't do any search engine optimization, search engine marketing to read some of the stuff you do to market a side as you probably all know is a competitive environment. you have to put in some money to get some money. we were among the other competitors as well as you can see from the top. there is another facebook site that uses a bit more aggressive marketing i would say. and we were not prepared to do that at this point. the bottom picture shows a baby when it comes to...